The Premier Group Philosophy

At the Premier Group, our philosophy is best defined as “working to achieve the harmonious alignment of success.” It is our belief that everything is inter-connected, so that if our business is to achieve the goals we’ve set, we need the support and cooperation of everyone involved. At Premier we work hard to maintain the perfect balance between the interests of our business, and those of society and our employees because this is the key to long-term success for everyone.

At the Premier Group, we apply this philosophy to our six major units: consumer product business; real estate and hotel group business; information technology business; financial service car rental and transportation service business; environmental business and social sustainability development. In all of these areas, our concern is not just for what is good for our business, but what’s good for society, the local communities and the people who work for us. This is the balance that will lead to sustainable, long-term success.

There are five core values that underlie everything we do.

1. Quality : To assure quality improvement in all aspects

2. Creativity : To Adopt New Ideas that Promote Sustainable Development

3. Mutual Benefit : To work for the mutual benefit of our staffs, organization and society

4. Collaboration : To promote collaboration between teams to maximize efficiency

5. Moral & Ethics :  To uphold moral and ethical standards and the beauty of the Thai identity

A commitment to these core values will steer the Premier Group to the fulfillment of our vision: To be leading Thai corporation that enhances society, promotes organization and motivates staff to achieve sustainable success and harmony.




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